Alexander Engzell
The Creative Director
There will be noise.


A Swedish design provocateur.

You didn’t expect that title, right? Perhaps you thought I might adhere to the unwritten rule of our industry that the designer should never title the about page on his or her portfolio with anything except “Hello. My name is such and such and I am a UI/UX designer.”

Why do designers insist on such titles? It would be permissible to call this a trend, but we still wouldn’t scratch the surface as to why designers blindly follow this uncreative signposting. Besides, enough of this UI/UX bullshit. You’re either a good designer or your not. You either understand how users will interact with your design or you don’t.

Think of me as Mr. Wolf and hire me to ask the difficult questions, to strengthen your team’s enthusiasm, to get results that makes a true impact and respect for all creative disciplines.

This isn’t a portfolio about design. I’m not trying to tell people “Hey, this is how you design.” Instead, this portfolio is designed to communicate what design means to me as a person.

I can only presume that my approach to genuine creativity runs deeper than those who want to be popular. As a long distance runner suffers to achieve – and willingly too – the creative designer must also suffer for art. Face away from the familiar and embrace the blank canvas, always prepared to source inspiration from the unlikeliest of places.

My name is my name.

Creatives are no longer the misfits of the world. We change the outcome of businesses and people’s daily lives. The era of old men making business decisions behind closed doors is over. Any serious business that wants to succeed in this digital first landscape needs to adapt.

My thoughts on how a portfolio can accomplish what the designer wants might not influence the industry. But this presentation is a reflection of the lessons I have learned from actually giving my life to design. It might be difficult to summarise and package the lessons this portfolio teaches, but there is a good reason for this. This portfolio is a reflection of me, and you cannot package a living person.

The Kanye West of Webdesign.
Mélissa Petrucci -25 Aug 2016.


Can’t be bothered to list them all.


  • Atlas Copco
  • BMW
  • Betsafe
  • Blink
  • Bowers & Wilkins
  • CSS Design Awards
  • City Discovery
  • Compeed
  • Condé Nast
  • Della Marca
  • Digicel
  • Don Cherry Bar
  • FitWhey
  • Freewrite
  • Go Blue Too
  • HAP
  • JD&Co.
  • Johnson & Johnson
  • Macquarie Group
  • Microsoft Azure
  • Nike
  • Pepsi
  • Pointsbet
  • Procter & Gamble
  • Rhipe
  • Ritz-Carlton
  • SAAB
  • Schwarzkopf
  • Teachers Mutual Bank
  • Tiffany Chou
  • Totokaelo
  • VICE
  • Vogue
  • Volvo


  • The New York Times
  • Financial Times
  • The Telegraph
  • Wired
  • Bild
  • NetMag
  • Communication Arts
  • WebDesigner Mag
  • Abduzeedo
  • Working not Working